IRIE · YOUR INFORMATION

Privacy Policy

Clear information about what we collect, why we use it, and the choices available to you.

Effective date: October 7, 2026

This policy covers the marketing website. Information processed within an IRIE customer account—including cloud account data, resource inventory, and cost data—is covered by the applicable customer agreement and service-specific notices.

▤Information you share with us

We collect the information you choose to provide through the website. Depending on the form, this may include:

• Contact and business details: your name, business email, telephone number, organization, job title, and other details you provide.
• Questions and requests: the subject and contents of contact messages and demonstration requests.
• Design Partner details: information about your organization’s interests, needs, and suitability for the program.
• Newsletter preferences: your email address and subscription choices when you sign up for updates.

Keep sensitive information out of website forms. Please do not submit passwords, access keys, security credentials, sensitive personal information, or confidential customer data.

◎Information collected automatically

When you visit, the website or its service providers may collect technical details such as your IP address, browser and device type, pages viewed, referring page, and visit date and time.

These details may be recorded in server logs or collected through analytics tools, cookies, or similar technologies, if enabled.

✓How we use your information

We use website information to:

• Respond to your questions and requests.
• Arrange and conduct demonstrations.
• Review Design Partner applications and communicate about the program.
• Send newsletters or updates you requested.
• Operate, secure, troubleshoot, and improve the website.
• Maintain business records and meet legal obligations.

Submitting a website form does not give us access to your cloud environment. We do not use form submissions to access or inspect it.

↗Where information is processed

We and the service providers supporting the website may process information in the United States and in other locations where those providers operate.

Depending on the services Short Hill uses, website information may be handled by our host, form-processing tools, email provider, customer relationship management system, or analytics provider.

⇄When we share information

We do not sell submitted contact information. We may share information:

• With providers that help us host, secure, analyze, or operate the website and manage communications.
• To respond to your request or provide something you asked for.
• To comply with law, legal process, or a valid governmental request.
• To protect the rights, safety, and security of Short Hill, visitors, or others.
• During a business reorganization, such as a merger, financing, or sale of relevant assets, subject to appropriate safeguards.

We do not authorize service providers to use personal information they process for us for their own independent marketing.

◷How long we keep information

We keep information as long as reasonably necessary for the purpose for which it was collected. This may include responding to you, managing Design Partner inquiries, maintaining requested subscriptions, keeping appropriate business records, resolving disputes, and meeting legal obligations.

Retention periods vary with the type of information and its purpose.

☑Your choices and privacy requests

You may:

• Unsubscribe from marketing emails using the link in the message.
• Request access, correction, or deletion of personal information you submitted through the website.
• Ask questions about how we handle your information.

We may need to verify your identity or request details to locate your records. We may retain information when the law requires or permits it, or for legitimate business purposes.

You may have additional rights depending on where you live and which privacy laws apply. If applicable law gives you an appeal right, reply to our decision or email the address above with “Privacy Appeal” in the subject line.

◉Cookies and similar technologies

Cookies and similar technologies may help the website function, understand traffic, or remember preferences.

You can use your browser settings to block or delete cookies. Some features may not work as intended when cookies are disabled.

◇Protecting your information

We use reasonable administrative, technical, and organizational measures designed to protect information submitted through the website. No method of transmission or storage can be guaranteed completely secure.

↻Changes to this policy

We may update this policy as the website or our practices change. We will post the updated version here and revise the effective date. When applicable law requires notice or consent, we will take those steps.